Founded to step-up and innovate the ways in which legal marketing is done globally. We believe in the power of technology and collaborate with the best tech-brains to provide powerful marketing and branding solutions.
Our team's unique mix of lawyers, marketers and techies placed in the most important locations globally understand the local legal industry and with the combined international expertise, are able to provide innovative and informed solutions.
need a bit of all three of the above packages? we can tailor it for you
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public relations & community marketing
Building brand awareness through public relations is key to enhancing success in the legal profession. Public relations & community marketing is focused on creating brand awareness through reputation of expertise and establishing relationships within your community via media relations. Through a series of questions and in-depth interviews with the firm, we will create a custom, targeted public relations strategy for your firm. This will include but is not limited to: media relations, spokesperson opportunities, issues management, targeted community advertising in local media, newspaper and magazine (specific to your firm's prospective clients and social network) and targeted community involvement such as; speaking engagements, participation in local events, educational lectures, networking events, editorial writing opportunities, sponsorship, lawyer rankings support, and charity fundraising events.
online & traditional marketing
Innovations in technology and client expectations change at a rapid pace, and where once a simple website was all that was required to elevate a law firm above the competition, times have now changed. The cornerstone of an effective marketing strategy is a focused and targeted online presence. A modern firm needs to connect with existing and prospective clients as well as fellow legal professionals through the use of social media, innovative web design, blogs and more. Whether a prospective client is referred to you, sees your advertisement in a local newspaper or finds you on Google, ultimately he or she will seek out or land on your website. A website needs to do more than lay out the basic facts and contact information - it has to be easy to navigate, it has to be engaging, it has to be informative and most importantly, it has to effectively sell your firm. This is your first and most significant opportunity to set yourself apart from the competition when it comes to potential clients. A strategic website will do more, however, than attract clientele and reinforce your other marketing efforts. It will also act as a way to establish trust, both among clients and peers, and will enhance your reputation as a law firm of choice in your respective field(s). Our websites are powerful marketing tools designed to strengthen your brand to drive better business
We know what legal practices have always known: that one of the oldest and most reliable methods of marketing — the cultivation of relationships — is still one of the most effective. Understanding this, we will work to develop and reinforce these relationships to grow your referral network. We will help you use referrals to your advantage to ensure you are maximizing industry and community relationships. We will also help you build new referral relationships to heighten your brand not just amongst prospective clients, but amongst your peers as well.
Marketing is much more than advertising and website development. A proper marketing strategy will also tackle large-scale and ongoing concerns such as client development, business strategy and the establishment or refining of a brand for your firm. Even staffing and recruitment matters can have a significant impact on the business direction of your firm. Umbrella Legal Marketing will consult with you on all of these issues, helping you to build an overall strategy that will set your firm on the desired course and ensure that you accomplish the goals that you set for your business.
We also offer ongoing consultation services; we will meet with you on a periodic basis to reassess the marketing plan in order to reflect changes to the firm, such as an expansion into a new field of law. It is also important to regularly monitor the overall plan to ensure that your brand stays strong in the market and that you continue to receive the best return on your investment.
An engaging, professional and standout website is the single most important marketing tool for any law firm. Our sites are completely custom designed for each client, with an eye to ease of use and navigation. We use a variety of tools and custom content to build sites that are eye-catching and memorable, as well as representative of your firm’s culture and values. A well-deigned website will engender trust and confidence in the viewer, and it’s important that your site stands out above the many that potential clients will see before deciding whom to do business with. We want your site to have an impact on the viewer, so that when it comes time to sign with a firm (or refer a client to one), yours stands out. A memorable website means a memorable law firm, which in turn helps to drive business growth.
The written content on your firm’s website lets potential clients know about your areas of expertise and accomplishments, but the accompanying visuals are what help to establish an overall impression of your firm. We include professional photographs in all of our packages because we know how important photos are to representing a firm and its people. Many marketing companies will use stock photographs in website design, which results in hundreds of sites that are indistinguishable from one another. Visitors to your site don’t want to see actors playing lawyers in photos staged on a set; they want to know about you and your firm, and what they can expect the first time they walk through your door. This can only be achieved through custom photography. Our photographers will work with you to achieve a visual design that represents you and your firm in your best light, and is instantly engaging to potential clients.
In addition to photography, we can also work to design and create custom videos for your website, which provide optimal engagement with prospective clients. Our videos distinguish themselves from the standard talking-head videos found on many sites by being engaging, interesting and anything but boring. At the same time, we work with you to ensure that the tone is representative of the image you want to portray to clients.