An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. That’s why we’ve compiled this guide, to help you discover and master storytelling and weave gorgeous, compelling tales for your audience.
In 2009, the legal field officially became over-saturated. Ten years later, the bulk of law firms are still feeling the trend, which has translated negatively for partners in two ways: it’s now harder to acquire ideal clients, and there’s fiercer competition for the best and the brightest new talent. I know this because I keep having the same conversation with law firm partners and senior attorneys. It goes like this:
“My law firm can’t find enough good clients/new talent.”
Anyone who has ever bought a home knows, the minute you sign the papers, the remodelers and window companies start showing up offering their services.
The same is true for law firms. There’s always another SEO provider asking for your business – and for good reason. SEO — the process of optimizing your law firm’s site search engine performance — has long been a fundamental aspect of online marketing. Sure, times have changed and SEO isn’t quite the be-all and end-all tactic that it used to be. But there’s no denying that when attorneys think of internet marketing, many of them think of search first