A hashtag is a type of metadata tag used on Social Networking sites allowing users to apply dynamic, user – generated tagging which makes it possible for others to easily find posts with a specific theme or content. Hashtags are created by placing the “#” in front of a word or unspaced phrase. The first hashtag appeared on Twitter in 2007 when former Google UX designer Chris Messina proposed using a pound sign for groups. All major social media networks now support hashtags.
Hashtags are great to mark keywords and topics because they generate a lot of traffic as per statistics. They can start discussions and spur movements. For example, any post that includes the hashtag “#Mergers” will appear in social media search results for the search term #Mergers. This helps the searcher find and participate in discussions about Mergers & Acquisitions. To simply put forth they are used to club/group posts about a particular topic.
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. That’s why we’ve compiled this guide, to help you discover and master storytelling and weave gorgeous, compelling tales for your audience.
Anyone who has ever bought a home knows, the minute you sign the papers, the remodelers and window companies start showing up offering their services.
The same is true for law firms. There’s always another SEO provider asking for your business – and for good reason. SEO — the process of optimizing your law firm’s site search engine performance — has long been a fundamental aspect of online marketing. Sure, times have changed and SEO isn’t quite the be-all and end-all tactic that it used to be. But there’s no denying that when attorneys think of internet marketing, many of them think of search first